How to make six figures in your business
This post started as journaling because I got triggered yesterday by a business coach using fear based marketing to attract clients. Fear based marketing uses a customer’s fears and insecurities to grab their attention and then offer the best solution to avoid said fears and insecurities. The message is “If you don’t buy my course/offer/coaching package you will never achieve success in your business”. Offering you the “blueprint” to make money. “If the path before you is clear, you‘re probably on someone else’s.” – Carl Jung I love this quote and in fact there’s no such blueprint. We all have our own skills and abilities and our businesses are unique. Business is not hard, nor a secret, nothing magical and as some people out there want you to think, especially those that Facebook thinks I am interested in and target their advertising towards me. Awareness > Consideration > Decisions > Purchase > Repeat I fell for fear based marketing.. A few weeks ago I fell for someone offering me the exact blueprint to… Read More »How to make six figures in your business