This post started as journaling because I got triggered yesterday by a business coach using fear based marketing to attract clients. Fear based marketing uses a customer’s fears and insecurities to grab their attention and then offer the best solution to avoid said fears and insecurities. The message is “If you don’t buy my course/offer/coaching package you will never achieve success in your business”. Offering you the “blueprint” to make money. “If the path before you is clear, you‘re probably on someone else’s.” – Carl Jung I love this quote and in fact there’s no such blueprint. We all have our own skills and abilities and our businesses are unique. Business is not hard, nor a secret, nothing magical and as some people out there want you to think, especially those that Facebook thinks I am interested in and target their advertising towards me. Awareness > Consideration > Decisions > Purchase > Repeat I fell for fear based marketing.. A few weeks ago I fell for someone offering me the exact blueprint to… Read More »How to make six figures in your business
A business is a business no matter how big or small it is and the purpose of a business is to make money. Even though accounting for a sole proprietorship is not legally required I totally recommend it for management purposes, it will give you visibility on the financial health of your business and help you make informed decisions. Let’s Talk About Profit Surprise, surprise. The profit is not yours! Yes, profit = income – expenses but that profit not yours, it belongs to the business. You need to pay yourself, and that will part of the expense. I’ll show you how below. I see a lot of people getting this concept mixed up. Profit is not the leftover for you to take. One of the first rules of accounting is the Accounting Entity Convention. In simple, you and your business are separate entities. All transactions are recorded from the business point of view. You can open a bank account just for your business to… Read More »Simple Strategies to Achieve your Income Goals.
Do you struggle with time management? I know I did. At the beginning of the year I became aware that the lack of time management was creating unnecessary stress in my life. I thought if I limit myself to a schedule then I wouldn’t be able to stay in the flow and I’d feel less free and my creativity will be affected. I knew that my time management needed an upgrade but I didn’t know where to start. I didn’t want to limit myself but the lack of organisation was holding me back of doing all the things I wanted to do as well as I had the fear of burning out. While planning in advance and scheduling time doesn’t come naturally to me and it is an effort, it is a habit and as everything in life it probably will take a bit of conscious effort and willpower to do but then it will become easier. I actually didn’t lose any creativity or flow,… Read More »Hour Blocking: The Secret to Effective Time Management